How to manage orders, keep inventory straight, and get stuff to customers in 3 days or less without spending a fortune on software. Stay lean and smart. Avoid the horrors many companies experience with rapid growth.
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Ron Berrett
CEO - SWIM order and warehouse management system
Order and Warehouse management in the Amazon age
About Ron Berrett
Ron Berrett is the founder and CEO of the internet retailer 500 company Linentablecloth.com which ships over 1000 orders each day from two warehouses. Started in 2005, Ron managed his company when it was just he and wife Maggie doing everything, to Linentablecloth's peak at $32 million annual revenue with over 100 employees.
But the rapid expansion brought with it massive challenges. At one point Linentablecloth fell weeks behind in shipping orders, and the order error rate approached 10%. After trying a dozen different warehouse management systems, none of which could handle his company's needs, he finally bit the bullet and built his own, which literally saved his company.
Ron has experienced the thrills and horrors of running a rapidly growing ecommerce company, and he loves to share his experiences and insights.
Ron resides in Portland, Oregon and Memphis, Tennessee